Newcastle College Radio TINY MOMENTS by Chrysalis Creative

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Industry Consumer & Public services
Media Radio
Market United Kingdom
Agency Chrysalis Creative
Creative Director Kim Galvin
Released October 2004

Credits & Description

Creative Director: Kim Galvin
Scriptwriter: Tom Turner
Sound Engineer: Terry Golding

Script in English

[MVO as if sat down looking through old newspaper clippings…as we go through the script we get little cut scenes of events that happened in the past, atmos, SFX…]

MVO: You’ve thought about getting the most out of yourself? About higher education, the future it’ll give you…[slows] but wait, one…tiny… moment… [deeply inquisitive] Have you really considered the “now”…dangerous to ignore it, remember the tale of Michel Lamere??… Michel lived in Paris, as the 18th Century reached its end. He was tormented by vivid nightmares carrying shocking predictions - many of which he recalled to paper - in 1789 he wrote…

SFX: Undertone of foreboding background drone…

MVO: …And I saw one hundred plus fifty years from here, the four-legged hawk shall cast forth a shadow of terror and death over these, and near-by lands” – [matter of fact] one hundred and fifty years later, Hitler invaded Poland and Michel Lemere’s prediction…became historical fact. [with a glint in his eye] But then, just four years after this un-nervingly accurate premonition, Michel was killed by a deranged, rampaging horse, dragging an ale-cart?!…and – Michel’s last words? - “je ne l'ai pas vu venir”…I didn’t see that coming.

[fast again, passion] So come on…you’ve got a whole lot of now to concentrate on…call 200 4000 - get a higher education prospectus - see just how much Newcastle College can offer you right now. Newcastle College – where the right choices…make you.
Brief Explanation

The choice of Simon Pegg came about through a combination of needing a celebrity that was both relevant to the target market (18-21 year-olds) and also a voice talent that was capable of the level of acting that this campaign required.