Fuso Truck & Bus Radio Brake Pads by Tbwa Melbourne

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Brake Pads

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Industry Repair parts, Trucks, Vans & Pick-Up Trucks
Media Radio
Market Australia
Agency Tbwa Melbourne
Chief Creative Officer Paul Reardon
Creative Director Matt Stoddart
Senior Art Director Mick Bakos
Senior Copywriter Scott Glennon
Released May 2017

Credits & Description

This is a radio campaign for Fuso Trucks Genuine Replacement Parts. A truck driver is recorded out on the road in the cabin of his truck. As he talks about his truck breaking down, his words break down mimicking the faulty part he's describing.
Media: Radio
Category: Automotive
Client: Fuso Truck & Bus
Agency: TBWAMelbourne
Country: Australia
Chief Creative Officer: Paul Reardon
Creative Director: Matt Stoddart
Senior Copywriter: Scott Glennon
Senior Art Director: mick bakos
Sound: Paul Le Couteur
Account Director: Sarah Murphy
Agency Producer: Margot Ger
Account manager: Eva Bauer
Client: Justin Whitford
Client: John Speers
Group Business Director: Claire Tenzer