|Industry||Repair parts, Trucks, Vans & Pick-Up Trucks|
|Chief Creative Officer||Paul Reardon|
|Creative Director||Matt Stoddart|
|Senior Art Director||Mick Bakos|
|Senior Copywriter||Scott Glennon|
Credits & Description
This is a radio campaign from TBWA Melbourne for Fuso Trucks Genuine Replacement Parts. A truck driver is recorded out on the road in the cabin of his truck. As he talks about his truck breaking down, his words break down mimicking the faulty part he's describing.