MARADONA by Ruiz Nicoli for Futbolfoto.com

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MARADONA

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Industry Online Press, Media & Information
Media Radio
Market Spain
Agency Ruiz Nicoli
Account Supervisor Claudia Pascual
Production Happy Jack
Released August 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: FUTBOLFOTO.COM
Product/Service: FOOTBALL IMAGE BANK
Agency: RUIZ NICOLI LINEAS
Scriptwriter: Javier Echevarría/Breno Cotta/Kike Giménez/Manuel Arias
Agency Producer: Miriam Gamo
Account Supervisor: Claudia Pascual
Production Company: HAPPY JACK, Madrid, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: RUIZ NICOLI LINEAS, Madrid, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: This song is for Pelé, from your secret admirer Diego Armando Maradona. SFX: Music MVO: (Singing) Pelé, my dear With this letter and my tears All I just pretend Is that you let me be your friend Pele, the king is not Elvis You're the real king And it's you Pele That knows how to move that pelvis While you used your cleats Argentina learned all the cheats Pelé the King. You are God, the one I devote You are the compass in my boat. MVO2: Pelé the King. MVO1: O'Rey... Let us forget all the pain inflicted To Caipirinhas now I am addicted O'Rey... While you used your cleats Argentina learned all the cheats Pelé the King. ANN: We stole the souls of all footballers. futbolfoto.com. More than 30,000 photos of the world’s favourite sport.

Full script of the ad in the original language
MVO1: A mi gran compañero Pelé, de tu fiel servidor Diego Armando Maradona. SFX: Music MVO1: (Cantando) Pelé querido, Esta carta que te escribo, Es sólo para decirte, Quiero ser tu amigo. Pelé el rey no es Elvis, Lo eres solo tú, Y solo tú Sabes mover la pelvis. Mientras tu corrias la bandas, Argentina hacía trampas. O'Rey querido. Pelé querido Me has ganado en importancia, Desde mi gran ignorancia, Sabes que te admiro MVO2: Pelé you're the king. MVO1: O'Rey Tu eres Dios, yo tu devoto Sin tu amor me siento roto O'Rey Olvidemos nuestras riñas He cambiado el mate por la caipirinha O'Rey. ANN: Le hemos robado el alma a los futbolistas. futbolfoto.com. Más de 30.000 imágenes ineditas del deporte favorito del mundo. MVO: Brasil campeón 2010

Brief Explanation
We played with the idea that when you take someone's picture you steal their soul. So since all the photos we have are of football players that's what we say. We steal the souls of footballers. So the radio ad is a parody of the footballer behaving totally different from his usual manner.