LOVE LETTER by DDB Johannesburg for Pilot

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LOVE LETTER

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Industry Stationery
Media Radio
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Gareth Lessing
Production Sterling Sound
Released August 2010

Credits & Description

Category: Miscellaneous
Advertiser: PILOT
Product/Service: G2 ROLLER GEL PEN
Agency: DDB SOUTH AFRICA
Executive Creative Director: Gareth Lessing
Scriptwriter: Stuart Turner/Brendan Hoffmann
Agency Producer: Angelique Pallet
Account Manager: Rogan Bayley
Production Company: STERLING SOUND, Johannesburg, SOUTH AFRICA
Sound Engineer: Lorens Persson
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Hmmm... SFX: Envelope being opened and letter unfolded. MVO: Dear Tracy, for a ong time now I have had feeling for you and I can control these motions any longer. I ove you Racy. You’re the only perso for me. You’re pretty, you’re mart and when I loo into your eyes I know it’s mean to be. I want to row old with you and kiss your ace for the rest of my days. Love Ian. ANN: A bad pen can ruin a good letter. Get the easy ink flow G2 Roller gel pen for skip-free writing, from Pilot Pens.

Brief Explanation
Using a faulty pen could result in not every letter in every word being fully legible, resulting in a letter being read very differently to the way it was originally written. Not so with the G2 Roller Gel Pen from Pilot pens, with a consistent ink flow.