SYMPATHY CARD by DDB Johannesburg for Pilot

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SYMPATHY CARD

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Industry Stationery
Media Radio
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Gareth Lessing
Production Sterling Sound
Released August 2010

Credits & Description

Category: Miscellaneous
Advertiser: PILOT
Product/Service: G2 ROLLER GEL PEN
Agency: DDB SOUTH AFRICA
Executive Creative Director: Gareth Lessing
Scriptwriter: Stuart Turner/Brendan Hoffmann
Agency Producer: Angelique Pallet
Account Manager: Rogan Bayley
Production Company: STERLING SOUND, Johannesburg, SOUTH AFRICA
Sound Engineer: Lorens Persson
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Hospital ambience FVO: Dear Eric, So sorry to hear that you are in hospital with uberculosis. Your siser tells me you are doing well though and feeling much beer every day. I will visit soon and ring you some chocolates to help ease the pan. Please let me know if there is anything else I can do to hel. My thugs and prayers are with you. Hope you have a seedy recovery. Love Andice. ANN: A bad pen can ruin a good letter. Get the easy ink flow G2 Roller gel pen for skip-free writing, from Pilot Pens.

Brief Explanation
Using a faulty pen could result in not every letter in every word being fully legible, resulting in a letter being read very differently to the way it was originally written. Not so with the G2 Roller Gel Pen from Pilot pens, with a consistent ink flow.