CRUMPLE by Leo Burnett Toronto for Gain

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CRUMPLE

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Industry Washing powders & Detergents
Media Radio
Market Canada
Agency Leo Burnett Toronto
Creative Director Morgan Kurchak, Heather Chambers, David Federico, Israel Diaz
Account Supervisor Caitlin Martin-Evans
Production Eggplant Productions
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: PROCTER & GAMBLE
Product/Service: GAIN LAUNDRY DETERGENT
Agency: LEO BURNETT TORONTO
Creative Director: Heather Chambers/Israel Diaz/Morgan Kurchak/David Federico
Scriptwriter: Cam Boyd
Agency Producer: Rob Tunnicliff
Account Supervisor: Caitlin Martin-Evans
Production Company: EGGPLANT PRODUCTIONS, Toronto, CANADA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: It was then I glimpsed his crumpled shirt lying on the bed. Immediately the room was enveloped with fragrance I was powerless to ignore. The scent of Gain Detergent. SFX: Romantic music FVO: I drew ever closer to the shirt, chest heaving, knees buckling. If the heart wants what it wants, so as well goes the nose. As if reeled in by a fragrant cotton-poly lasso, I was unable to keep my distance any longer. I lunged at the garment, smothering myself in its aromatic ambrosia. My senses were electric! Finally my legs gave way. I crumpled to the floor as the shirt fell from my satiated arms. I must have this man, this shirt, this scent! ANN: Gain Laundry Detergent. It smells that good.