MORNING by Leo Burnett Toronto for Gain

Adsarchive » Radio » Gain » MORNING

MORNING

Pin to Collection
Add a note
Industry Washing powders & Detergents
Media Radio
Market Canada
Agency Leo Burnett Toronto
Creative Director Heather Chambers, Judy John, Israel Diaz
Account Supervisor Caitlin Martin-Evans
Production Eggplant Productions
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: PROCTER & GAMBLE
Product/Service: GAIN LAUNDRY DETERGENT
Agency: LEO BURNETT TORONTO
Creative Director: Judy John/Heather Chambers/Israel Diaz
Scriptwriter: Cam Boyd
Agency Producer: Rob Tunnicliff
Account Supervisor: Caitlin Martin-Evans
Production Company: EGGPLANT PRODUCTIONS, Toronto, CANADA
Other Credits: Group Creative Directors: David Federico/Morgan Kurchak
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: As cracks of morning light flooded the room, I realised our time would soon come to an end. SFX: Romantic music FVO: I bunched the bed sheets up in my arms breathing deeply, as if to draw the scent of Gain detergent directly into my blood stream. Particles of dust caught in the morning light danced like fireflies around us. Soon I would return to my job as a suburban grade three teacher. The Gain laundered bed sheets would become an afternoon napping spot for my roommate’s cat. But for now, we were together. Intertwined. As one. 'I don’t want to leave you', I whispered into the sheets, my breath igniting the scent of Gain even further. ANN: Gain Laundry Detergent. It smells that good.