POOL by Leo Burnett Toronto for Gain

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POOL

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Industry Washing powders & Detergents
Media Radio
Market Canada
Agency Leo Burnett Toronto
Creative Director Morgan Kurchak, Heather Chambers, David Federico, Israel Diaz
Account Supervisor Caitlin Martin-Evans
Production Eggplant Productions
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: PROCTER & GAMBLE
Product/Service: GAIN LAUNDRY DETERGENT
Agency: LEO BURNETT TORONTO
Creative Director: Heather Chambers/Israel Diaz/Morgan Kurchak/David Federico
Scriptwriter: Cam Boyd
Agency Producer: Rob Tunnicliff
Account Supervisor: Caitlin Martin-Evans
Production Company: EGGPLANT PRODUCTIONS, Toronto, CANADA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD

MVO: 'An absent love is like a fan to a flame', I told myself. 'It extinguishes the weak ones. But makes true passions burn even stronger.' SFX: Romantic music MVO: Still, as I bobbed in the middle of the Water Park wave pool, all I could think about was getting back to land. To my beach towel. To the scent of my beloved Gain Detergent. As I crested and fell with each wave I knew this love would not falter. Each breath I took was filled with optimism, optimism that the scent of Gain might somehow be carried on a breeze to me, to my nose, to my heart. 'Gang way kids', I said as I began swimming against the tidal onslaught, 'for not Neptune himself could keep me from my one true beloved.' ANN: Gain Laundry Detergent. It smells that good.