SPANISH by Leo Burnett Toronto for Gain

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SPANISH

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Industry Washing powders & Detergents
Media Radio
Market Canada
Agency Leo Burnett Toronto
Creative Director Heather Chambers, Judy John, Israel Diaz
Account Supervisor Caitlin Martin-Evans
Production Eggplant Productions
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: PROCTER & GAMBLE
Product/Service: GAIN LAUNDRY DETERGENT
Agency: LEO BURNETT TORONTO
Creative Director: Judy John/Heather Chambers/Israel Diaz
Scriptwriter: Cam Boyd
Agency Producer: Rob Tunnicliff
Account Supervisor: Caitlin Martin-Evans
Production Company: EGGPLANT PRODUCTIONS, Toronto, CANADA
Other Credits: Group Creative Directors: David Federico/Morgan Kurchak
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: 'Te amo' I said, eyes fixated on the Adult Night School Spanish Teacher's freshly-laundered sweater. SFX: Romantic music MVO: Again the oscillating fan fluttered across the garment, infusing the room with the scent of my beloved Gain detergent. I was transfixed. 'Tu amas' I said with the class, though at that moment completely unaware there was anything else in the world but the captivating scent of Senorita Ortega’s sweater... and me. I breathed 'El ama, Nostros amamos, vosotros amais!', face flush with passion. 'Ellos aman', I exclaimed in climax. 'Bueno, class' said Senorita Ortega, 'and that is how we conjugate 'love' in Spanish'. Barely over a whisper, I exhaled 'Si. Bueno. Te amo tanto.' ANN: Gain Laundry Detergent. It smells that good.