CLIENT by LG2 Montreal for Ministere De La Sante

CLIENT

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Industry Public awareness
Media Radio
Market Canada
Agency LG2 Montreal
Creative Director Luc Du Sault
Production Boogie Studio
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: MINISTÈRE DE LA SANTÉ ET DES SERVICES SOCIAUX
Product/Service: GAMBLING HELP & REFERRAL
Agency: LG2
Creative Director: Luc du Sault
Scriptwriter: Nicolas Boisvert
Agency Producer: Louise Mercier
Account Manager: Alexandra Laverdière/Catherine Darius
Production Company: BOOGIE STUDIO, Montréal, CANADA
Sound Studio: Boogie Studio
Other Credits: English Adaptation: Andrew Morgan
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LG2, Québec, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: I’m one of Paul’s clients. Paul has to stop by my office tonight, to sign an important contract. But I won’t be signing Paul’s contract. And Paul won’t be stopping by my office... Because my office doesn’t exist. In fact I don’t exist. I’m just the excuse Paul’s given to his wife, so he can go gamble. ANN: When playing turns into lying, call Gambling Help and Referral. A message from le Gouvernement du Québec.

Brief Explanation
When playing turns into lying, help is available.