Gandhi Bookstores: The Firts Radio Spot you can read by Ogilvy & Mather Mexico for Gandhi Bookstores

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Industry Culture, Leisure & Sport
Media Radio
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz
Creative Director Luis Elizalde
Production Circo Film
Released May 2011

Credits & Description

Announcer: If you are stuck in traffic, look at your stereo's screen.
Stereo's display: This advert promotes reading. That's why you are reading it. Gandhi Bookstores
Announcer: Gandhi Bookstores. Keep reading.

Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was aired in rush hours in Mexico City.

Advertising Agency: Ogilvy Mexico, Mexico City, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz

Creative Director: Luis Elizalde

Copywriters: Luis Elizalde, Raúl Rivera, Marcela Estrada, Rodrigo Flores

Agency Producer: Juan Pablo Osio
Production Company: Circo Film

Post Production: Circo Films

Audio/Music: DNA

The Radio ad titled Gandhi Bookstores: The Firts Radio Spot you can read was done by Ogilvy & Mather Mexico advertising agency for Gandhi Bookstores in Mexico. It was released in May 2011.