Gatorade Radio DOG by BBDO Santiago

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DOG

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Industry Soft Drinks
Media Radio
Market Chile
Agency BBDO Santiago
Creative Director Joaquin Bascunan, Hector Orellana
Account Supervisor Maria Jose Lozano
Released November 2005

Credits & Description

Advertising Agency: BBDO CHILE, CHILE, Santiago
Creative Director: Joaquin Bascuñan/Hector Orellana
Scriptwriter: Cristobal Saavedra/Hans Wunkhaus
Agency Producer: Pablo Montero
Account Supervisor: Maria Jose Lozano
Advertiser's Supervisor: Ricardo Carneiro


Script in English

SFX: We listen a very cheesy music intro, and then, the voice of a talk show hostess.

FVO: Welcome… today we will hear the testimony of the Dog that goes running with its owner.
Dog that goes running with its owner, tell us what happened.

SFX: We hear dogs barking in pain.

FVO: Dog that goes running with its owner, another Gatorade victim… that’s because no other
drink can rehydrate, replenish and refuel like Gatorade.

Script in Orginal Language

SFX: Escuchamos una música nostálgica y luego, a la presentadora de un Talkshow.

FVO: Hoy escucharemos el testimonio del perro que sale a correr junto a su amo… perro que
sale a correr junto a su amo, dinos qué pasó.

SFX: Ahora escuchamos los ladridos de un perro que está sufriendo.

FVO: Perro que sale a correr junto a su amo, una nueva víctima de Gatorade … y es que
Gatorade rehidrata, repone y reactiva como ninguna.