Gatorade Radio EXERCISE MACHINE by BBDO Santiago

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EXERCISE MACHINE

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Industry Soft Drinks
Media Radio
Market Chile
Agency BBDO Santiago
Creative Director Joaquin Bascunan, Hector Orellana
Account Supervisor Maria Jose Lozano
Released November 2005

Credits & Description

Advertising Agency: BBDO CHILE, CHILE, Santiago
Creative Director: Joaquin Bascuñan/Hector Orellana
Scriptwriter: Cristobal Saavedra/Hans Wunkhaus
Agency Producer: Pablo Montero
Account Supervisor: Maria Jose Lozano
Advertiser's Supervisor: Ricardo Carneiro


Script in English

SFX: We listen a very cheesy music intro, and then, the voice of a talk show hostess.

FVO: Welcome… today we will hear the story of Pectoral Development Exercise Machine.
Pectoral Development Exercise Machine, tell us you tragedy.

SFX: We hear the clinging of the weights in an exercise machine.

FVO: Pectoral Development Exercise Machine, another Gatorade victim… that’s because no
other drink can rehydrate, replenish and refuel like Gatorade.

Script in Orginal Language

SFX Escuchamos una música nostálgica y luego, a la presentadora de un Talkshow.

FVO: Hoy escucharemos el testimonio de la máquina de ejercicios para desarrollar pectorales… máquina de ejercicios para desarrollar pectorales, cuéntanos tu tragedia.

SFX: Ahora escuchamos el sonido que se produce al chocar las pesas de una máquina de
ejercicio.

FVO: Máquina de ejercicios para desarrollar pectorales, una nueva víctima de Gatorade… y es
que Gatorade rehidrata, repone y reactiva como ninguna.