Gatorade Radio JACK & THE BEANSTALK by ALMAP BBDO Brazil

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JACK & THE BEANSTALK

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Industry Soft Drinks
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr., Dulcidio Gutierrez Caldeira
Producer Andre Gustavo Soares, Egisto Betti
Account Supervisor Ricardo Taunay
Released April 2009

Credits & Description

Advertising Agency: ALMAPBBDO, BRAZIL
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Creative Director: Luiz Sanches/Dulcídio Caldeira
Scriptwriter: Gustavo Sarkis/Renato Fernandez
Agency Producer: Egisto Betti/Andre Soares
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Joao Paulo Lucena
Producer: Egisto Betti/Andre Soares

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music

MVO1:...and the next day Jack looked out the window and there was a gigantic beanstalk which went all the way up to the sky. Jack climbed up the beanstalk and reached the clouds, where he saw a castle.

In the castle, there was a hen that laid golden eggs. Jack grabbed the hen. The giant appeared.

MVO2: Who is there?

MVO1: Jack goes to the starting line. So does the giant.

SFX: Gunshot

MVO1: The race starts. Jack is leading, the giant comes around, Jack speeds up, the giant steps on it, last twenty five meters, Jack goes into a final sprint and wins first place!

And Jack lived happily ever after, with his hen that laid golden eggs.

ANN: Gatorade Kids. For children who also dig sports.Full script of the ad in the original language
SFX: Musica

MVO1: ...e no dia seguinte, João olhou pela janela e lá estava um gigantesco pé de feijão que subia até o céu. João escalou o pé de feijão, chegou até as nuvens, onde encontrou um castelo.

Nesse castelo, tinha uma galinha dos ovos de ouro. João pegou a galinha. O gigante apareceu.

MVO2: Quem está aí?

MVO1: João se posiciona na linha de largada. O gigante também toma sua posição.

SFX: Tiro

MVO1: O juiz dá a largada. João arranca na frente, o gigante corre por fora, joão acelera, o gigante aperta na reta, últimos vinte e cinco metros, joão dá um sprint final e veeence em primeiro!

E joão viveu feliz para sempre com sua galinha de ouro.

ANN: Gatorade Kids. Para crianças que também gostam de esporte.