General Mills Radio QUICK AS A BISCUIT by Saatchi & Saatchi New York

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Industry Confectionery & snacks, Biscuits, Pre-Cooked Meals & Frozen Food
Media Radio
Market United States
Agency Saatchi & Saatchi New York
Creative Director John Sullivan, Muffy Clarkson, Tony Granger
Account Supervisor Jill Novak, Shari Wolfson, Nadine Nicosia
Released December 2004

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Creative Director: Tony Granger/John Sullivan/Muffy Clarkson
Scriptwriter: Shawn Gauthier/James Rothwell
Agency Producer: Ryan Fitch
Account Supervisor: Nadine Nicosia/Shari Wolfson/Jill Novak

Script in English
MALE ANNCR: It seems that a new catch phrase is sweeping the nation. Now when referring to things of amazing speed, it’s best to use the term 'quick as a biscuit'. As in 'Bob, I need the Davidson report typed and on my desk, quick as a biscuit'. Or, 'Martha, bring my inhaler, quick as a biscuit'.
Because now you can make biscuits in just 25 seconds. Pillsbury Microwave Biscuits are ready so fast, everyone's talking. Now you try!
WOMAN: There’s no traffic so I’ll be home quick as a biscuit.
ANNCR: Nice.
GUY: Wow, that cheetah runs quick as a biscuit.
ANNCR: Excellent.
WOMAN 2: (very poetically) As the sun faded extra quick biscuitly from the evening sky, he was gone - quick as a biscuit, quick as an extra quick biscuit.
MALE ANNCR: Very good. From now on, 'quick as a biscuit' will replace 'speedy', 'zippy', 'snappy', and 'two shakes of a lambs tail'.