Get Random Dental Floss Radio Barbacue Ribs by Grey Buenos Aires

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Barbacue Ribs

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Industry Oral Hygiene
Media Radio
Market Argentina
Agency Grey Buenos Aires
Executive Creative Director Diego Medvedocky
Creative Director Hernán Metra Kritzer, Rodrigo Raíces, Florencia Loda
Art Director Florencia Loda
Copywriter Rodrigo Raíces
Released May 2017

Awards

Cannes Lions 2017
Radio Radio & Audio: Cosmetics & Toiletries Bronze Lion Campaign

Credits & Description

We used the way you use a dental floss as a recourse to communicate its benefit. A very simple but smart campaign for Get Random.
Media: Radio
Category: Cosmetics & toiletries
Client: Random Corp S.A/ Get Random Dental Floss
Agency: Grey Argentina
Country: Argentina
Executive Creative Director: Diego Medvedocky
Creative Director: Rodrigo Raices
Creative Director: Florencia Loda
Creative Director: Hernan Kritzer
Copywriter: Rodrigo Raices
Art Director: Florencia Loda
Producer: Juan Carlos Barrios
Sound: Indigo Music Desing
Global Creative Chairman: Per Pedersen (Grey)
Ceo Latam: Eduardo Maruri (Grey Latam)
Chief Creative Officer Latam: Diego Medvedocky (Grey Latam)
Creative Director: Hernán Kritzer (Grey Argentina)
Copywriter: Rodrigo Raices (Grey Argentina)
Art Director: Florencia Loda (Grey Argentina)
Account Director: Belén Sarrabayrouse (Grey Argentina)
Agency Producer: Juan Carlos Barrios (Grey Argentina)
Director: Hernán Escudero (Indigo Music Desing)
Executive Producer: Sergio Garrido (Indigo Music Design)
Executive Producer: Soledad Bruno (Indigo Music Design)
Producer: Mey Frontera (Indigo Music Design)
Sound Studio: Indigo Music Design (Indigo Music Design)
Script In English:
V.O: Barbecue ribs.V.O: Sbir eucebrab.V.O: Barbecue ribs.V.O: Sbir eucebrab.V.O: BarbecueV.O: Eucebrab.V.O: BarbeV.O: Ebrab.V.O: Bar.V.O: Rab!V.O: Get Random Dental floss. Removes every last trace.
Synopsis:
We used the way you use a dental floss as a recourse to communicate its benefit. A very simple but smart campaign for Get Random.