PING-PONG by DDB Budapest for Hungarian Democracy

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PING-PONG

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Industry Public awareness
Media Radio
Market Hungary
Agency DDB Budapest
Account Supervisor Reka Santa
Production Focus Fox Studio
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: HUNGARIAN DEMOCRACY
Product/Service: GO VOTE ACTIVATION
Agency: DDB REKLAMUGYNOKSEG
Scriptwriter: Lukasz Brzozowski/Peter Tordai
Agency Producer: Alexandra Kemenyiczki/Nikoletta Fischer
Account Manager: André Musalf
Account Supervisor: Reka Santa
Production Company: FOCUS FOX STUDIO, Budapest, HUNGARY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB REKLAMUGYNOKSEG , Budapest, HUNGARY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Dear listeners, we interrupt our programme. Based on the results of yesterday’s public voting, for the next half an hour we will bring you, live from Germany, the Jugend Tischtennis Landesmeisterschaft. SFX: Ping pong match MVO: Good morning, ladies and gentlemen. We are broadcasting live from the match between Thomas Mullman and Kyle Morgenstein. And here comes the first point: 1-0. SFX: Crowd cheers MVO: And now 1-1, Kyle Morgenstein scored. Wonderful movement from Thomas Mullman. Fantastic defense from Kyle. Fantastic! ANN: This is how it feels, when others decide instead of you. That's why you should vote on the 11th of April.

Full script of the ad in the original language
ANN: Kedves hallgatóink, megszakítjuk adásunkat. A tegnapi közönségszavazás eredménye alapján a következő fél órában élőben közvetítjük a német ifjúsági asztalitenisz bajnokságot. SFX: Ping pong match MVO: Schöne guten Tag, meine Damen und Herren! Wir übertragen live von Spiel Thomas Neuman gegen Kai Morgenstern. Und hier fällt auch schon das erste: 1 zu 0. SFX: Crowd cheers MVO: Und hier das 1 zu 1. Ausgleich Kai Morgenstern. Wundervolle Angabe Thomas Neuman. Phantastische Abwehr vom Kai. Phantastisch! ANN: Ilyen az, ha mások választanak helyetted. Ezért érdemes április 11-én szavaznod.

Brief Explanation
People in Hungary got uninterested in the upcoming elections. Can a radio commercial challenge this attitude? Idea: 'If you don’t vote, others will decide instead of you'. We partnered with the five biggest radio stations to air at the exact same time our 1 min long boring and irrelevant content: Live broadcast from the 'German Youth Ping Pong Tournament'. This was played on all channels at exactly the same time every morning. No matter which of the five stations the listeners switched to, they heard the same absurd content. In this way, we decided instead of them. Finally, after one minute of inability to escape, we presented our message. This radio commercial was played a few days before the Hungarian election.