THREE FLAT TYRES by Publicis Beehive Mumbai for Autocop

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THREE FLAT TYRES

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Industry Automotive products, services and accessories
Media Radio
Market India
Agency Publicis Beehive Mumbai
Production Auto Edit Productions
Released September 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: AUTOCOP
Product/Service: GPS SYSTEM
Agency: PUBLICIS COMMUNICATIONS
Scriptwriter: Ashish Khazanchi
Production Company: AUTO EDIT PRODUCTIONS, Mumbai, INDIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PUBLICIS COMMUNICATIONS, Mumbai, INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Here's the shortest possible answer in Tarkarli to ‘I have three flat tyres. I hear the cannibals come out at sunset. Do you know where I can get my tyres fixed?’ MVO: (Gives directions in Tarkali, which the listener will not understand) ANN: 18 languages. 17 that you probably don't understand. GPS from Autocop. You really need it in a country like India.

Brief Explanation
For your information, the directions translate to: Puncture... oh, I had also a cycle tyre punctured. Do one thing. Go straight. You will come to Dr Jategav’s clinic on the right. Enter that lane and go absolutely straight and fast that way. There you ‘ll see a juice-wallah. Yes, and drink the juice there. Then walk straight ahead and you’ll come across the bunch of coconut trees. I mean, I don’t know the kilometres. We ride bicycles, you see. Yes, go straight. There you’ll find the petrol pump you need. Yes, that’s the one.