BUSES by DDB Sydney for McDonald's

Adsarchive » Radio » McDonald's » BUSES

BUSES

Pin to Collection
Add a note
Industry Fast food outlets & restaurants
Media Radio
Market Australia
Agency DDB Sydney
Executive Creative Director Matt Eastwood
Creative Director Adam Rose
Producer Samantha Meehan
Account Supervisor Paul Matuszczyk
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: GRAND ANGUS BURGER
Agency: DDB SYDNEY
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Scriptwriter: Edward James/Jakub Szymanski
Agency Producer: Samantha Meehan
Account Supervisor: Paul Matuszczyk
Production Company: DDB SYDNEY, AUSTRALIA
Producer: Samantha Meehan
Sound Engineer: Danny Grifoni
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB SYDNEY, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing FVO: McDonald's restaurant, Kim speaking. MVO: I'd just like to make a reservation for this evening, please. FVO: At McDonald's? MVO: I just wanted to try your fancy new Grand Angus burger. FVO: You don't have to book... MVO: Now... do you guys have tables by the window? FVO: Yes, you can see out on to the street, there. MVO: You do? Do they have a view? FVO: Erm... Buses, going past. MVO: Great. My wife and I will be in at 7pm. That's a table for two for Smith. Thanks. FVO: Okay then... MVO: My wife loves buses... FVO: Bye... MVO: Bye!

Brief Explanation
McDonald's wanted to launch new Angus Beef as a slightly more upmarket burger than the usual, without forgetting that we're talking about the Golden Arches. The best way to describe it? A Little Bit Fancy. We imagined a customer who didn't quite grasp the tongue-in-cheek Aussie vernacular of 'A Little Bit Fancy'. We recorded their trip to Macca's and the reactions of real, live and unsuspecting McDonald's crew. Why take yourself seriously when you're talking about burgers?