VALET by DDB Sydney for McDonald's

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VALET

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Industry Fast food outlets & restaurants
Media Radio
Market Australia
Agency DDB Sydney
Executive Creative Director Matt Eastwood
Creative Director Adam Rose
Producer Samantha Meehan
Account Supervisor Paul Matuszczyk
Released July 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: GRAND ANGUS BURGER
Agency: DDB SYDNEY
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Scriptwriter: Edward James/Jakub Szymanski
Agency Producer: Samantha Meehan
Account Supervisor: Paul Matuszczyk
Production Company: DDB SYDNEY, AUSTRALIA
Producer: Samantha Meehan
Sound Engineer: Danny Grifoni
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB SYDNEY, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Hi can I take your order please? MVO: Hi, I'm just wondering if this is the queue for the valet parking? We wanted to try your fancy new Angus burger... FVO: Sorry, yeah... no... this is McDonald's. We don't do valet parking. MVO: So we just come in and sit down and the waitress will come over? FVO: No, that's not how we do it at McDonald's, you just order your food yourself. MVO: Right, it's my wife's birthday, is the pianist still available to sing Happy Birthday? FVO: I can sing if you want? MVO: Okay, great. FVO: Just come through to the next window. MVO: Thanks! FVO: Bye...

Brief Explanation
McDonald's wanted to launch new Angus Beef as a slightly more upmarket burger than the usual, without forgetting that we're talking about the Golden Arches. The best way to describe it? A Little Bit Fancy. We imagined a customer who didn't quite grasp the tongue-in-cheek Aussie vernacular of 'A Little Bit Fancy'. We recorded their trip to Macca's and the reactions of real, live and unsuspecting McDonald's crew. Why take yourself seriously when you're talking about burgers?