WAITRESS by DDB Sydney for McDonald's

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WAITRESS

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Industry Fast food outlets & restaurants
Media Radio
Market Australia
Agency DDB Sydney
Executive Creative Director Matt Eastwood
Creative Director Adam Rose
Producer Samantha Meehan
Account Supervisor Paul Matuszczyk
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: GRAND ANGUS BURGER
Agency: DDB SYDNEY
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Scriptwriter: Edward James/Jakub Szymanski
Agency Producer: Samantha Meehan
Account Supervisor: Paul Matuszczyk
Production Company: DDB SYDNEY, AUSTRALIA
Producer: Samantha Meehan
Sound Engineer: Danny Grifoni
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB SYDNEY, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hello. FVO: Hi. MVO: I haven't made a booking... just wondering if you could squeeze in my wife and I? Table for two. FVO: This is McDonald's. You don't book, you just come in and take a seat. MVO: So if we wanted to try the Grand Angus burger... FVO: Okay, well... MVO: ...you'll send the waitress over? FVO: No, there's no waitresses here, this is McDonald's. MVO: What would you recommend to drink with the Grand Angus burger? FVO: A coke? MVO: What year is that? FVO: Errr... MVO: The current vintage, is it? FVO: This is weird...

Brief Explanation
McDonald's wanted to launch new Angus Beef as a slightly more upmarket burger than the usual, without forgetting that we're talking about the Golden Arches. The best way to describe it? A Little Bit Fancy. We imagined a customer who didn't quite grasp the tongue-in-cheek Aussie vernacular of 'A Little Bit Fancy'. We recorded their trip to Macca's and the reactions of real, live and unsuspecting McDonald's crew. Why take yourself seriously when you're talking about burgers?