GAS by ALMAP BBDO Brazil for Greenpeace

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GAS

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr.
Account Supervisor Cristina Chacon, Marina Leal
Production Tesis
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: GREENPEACE
Product/Service: CLIMATE CHANGE AWARENESS
Agency: ALMAPBBDO
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Scriptwriter: Renato Simoes/Cesar Herszkowicz/Bruno Prosperi
Agency Producer: Vera Jacinto/Gabriel Dagostini
Account Supervisor: Cristina Chacon/Marina Leal
Advertiser's Supervisor: Guilherme Villar Alves
Production Company: TESIS, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music; gas leaking MVO: What to do in case of emergency. You smell gas? Take it easy. Maybe it’s not gas. It could be some rotten food... A clogged drain… It’s neither? Then possibly… SFX: Explosion MVO: Bingo. It was gas. ANN: This is how relaxed many people are about climate change. Learn more at greenpeace.org.br

Full script of the ad in the original language
SFX: Música, fuga de gás MVO: Como agir em caso de emergência. Sentiu cheiro de gás? Calma. Talvez não seja gás. Pode ser uma comida estragada... Um ralo entupido... Não é nada disso? Então possivelmente.... SFX: Explosão MVO: Bingo! Era gás. ANN: É com essa calma que muita gente enfrenta as mudanças climáticas. Acesse greenpeace.org.br