MICHAEL / Victoria Episode 2 by Ogilvy Johannesburg for Greenpeace

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MICHAEL / Victoria Episode 2

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Radio
Market South Africa
Agency Ogilvy Johannesburg
Director Molefi Thulo
Executive Creative Director Fran Luckin
Released May 2012

Awards

Cannes Lions 2012
Radio Lions Public Health & Safety, Public Awareness Messages Bronze

Credits & Description

Type of entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Advertiser: GREENPEACE
Product/Service: GREENPEACE
Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
2 of 4 Campaign
Title: MICHAEL
Corporate Name of Client: Greenpeace
Client Account Director: Michael Baillie
Agency Account Director: Karmen Robinson
Radio Station: Izwi Lomzanzi Radio
Agency: Ogilvy Johannesburg, Johannesburg
Global Chief Creative Officer: Khai Meng Tham
Chief Creative Officer: Fran Luckin
Group Creative Director: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Directors: Mike Martin/Carl Willoughby/ Tseliso Rangaka
Copywriter: Molefi Thulo
Executive Agency Producer: Sally Walland
Agency Producers: Tercia Makhubela/Tracey Holme
Director: Molefi Thulo
Recording Studio: Sterling Sound, Johannesburg
Description of the Project
Green Peace ‘Victoria’ Rationale

On 28 November COP17, The United Nations Climate Change Conference, was held in Durban, South Africa. The aim was for countries to reach consensus and draft up policies that would guide and encourage governments to amplify their efforts against climate change. As the summit went along, Durban was overrun with delegates, key stakeholders and prominent politicians, such as the President of South Africa. This created a lot of buzz. However, we found that the public remained skeptical about the impact that climate change can have. So to shed a bit of light we created a radio mini-series that depicts a future where countries go to war over a resource we all take for granted. This made a case as to why events such as these are vital and why we should all be concerned about the environment. The series flighted on a Durban station in support of the conference.