MIRIAM by Ogilvy Johannesburg for Greenpeace

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MIRIAM

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Radio
Market South Africa
Agency Ogilvy Johannesburg
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Public Health & Safety, Public Awareness Messages Bronze

Credits & Description

Type of entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Advertiser: GREENPEACE
Product/Service: GREENPEACE
Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
Advertiser GREENPEACE
Product GREENPEACE
Entrant OGILVY JOHANNESBURG, SOUTH AFRICA
1 of 4 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Title: MIRIAM
Advertiser/Client: GREENPEACE
Product/Service: GREENPEACE
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA
DM/Advertising Agency: OGILVY JOHANNESBURG, SOUTH AFRICA


Brief Explanation
On 28 November COP17, The U.N Climate Change Summit started in Durban, South Africa. The aim was for countries to draft up policies that would guide local governments in their fight against climate change. As the summit progressed the city was overrun with influential figures, such as the President of South Africa.
However, despite all the hype, the public remained sceptical about the Summit and its purpose.
So we created a radio mini-series that depicts a future where countries go to war over a resource we all take for granted. The series aired on a Durban station.