AWAKE by DDB Santiago for Philips

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AWAKE

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Industry Hygiene & Personal Care Products
Media Radio
Market Chile
Agency DDB Santiago
Director Alejandro Caco Lyon
Creative Director Francisco De La Maza, Eddy Fernandez - Tomás Garin
Account Supervisor Andrés Morales
Production Productora Musical Clio
Released August 2010

Credits & Description

Category: Cosmetics & Beauty, Toiletries
Advertiser: PHILIPS
Product/Service: GROOMING RAZOR
Agency: DDB CHILE
Creative Director: Eddy Fernández/Francisco de la Maza
Scriptwriter: Simón Subercaseaux/Eddy Fernández/Francisco de la Maza/Yerko Zambra
Agency Producer: Ricardo Jara
Account Supervisor: Andrés Morales
Advertiser's Supervisor: Alejandra Ravera
Production Company: PRODUCTORA MUSICAL CLIO, Santiago, CHILE
Director: Alejandro Lyon
Sound Studio: Clio
Sound Engineer: Jhon
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CHILE, Santiago, CHILE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: I'm awake. Did the alarm go off? What time is it? SFX: Alarm going off MVO: There it is... Can I snooze for another 10 minutes? Or will I be late again? With what I get paid, why should I care? Why didn’t I study something else? Adventure tourism... SFX: Turns on tap MVO: Tourism doesn’t pay anything. But at least there’s some kind of adventure to it. SFX: Brushing teeth MVO: Is it too late to change my career? Or to do whatever I want, buy a bike and take on the road. What would Camilla think? Would she join me? Or would I just call her to talk about it? Even though it is exactly what I want. SFX: Toast popping up MVO: I better eat this on the subway, so I don’t get late for work. SFX: Door closing SFX: Music ANN1: Your head plays tricks on you? It’s time to get even. New Phillips Grooming razor. 9 accessories, so you can create all kinds of trims for your hair and your beard. ANN2: Phillips. Senses simplicity.

Full script of the ad in the original language
MVO: Estoy despierto. ¿Sonó el despertador? ¿Qué hora será SFX: Despertador MVO: Ahí está... ¿Alcanzaré a dormir otros 10 minutos? ¿O llegaré otra vez atrasado? Con lo que me pagan. ¿Para qué me preocupo? ¿Por qué no estudié otra cosa? Turismo aventura... SFX: Abre la canilla MVO: El turismo no paga nada. Pero por lo menos queda la aventura. SFX: Comienza a lavarse los dientes MVO: ¿Será tarde para cambiar de profesión? O para hacer lo que quiero puedo comprarme una moto y tomar la carretera. Que dirá Camila de eso? Vendría conmigo? O solo la llamaría para hablar de es? Aunque eso sería justo lo que quiero. SFX: Panes en la tostadora MVO: Mejor como esto en el camino así no llego tarde. SFX: Puerta de cierre SFX: Musica ANN1: Tu cabeza juega contigo, es hora de que juegues con tu cabeza. Nueva afeitadora Grooming de Phillips, 9 accesorios para que puedas diseñar tus diferentes corte de pelo y barba. ANN2: Phillips. Senses simplicity.

Brief Explanation
Philips Male Grooming products are designed specifically for men who care about their own appearance. Using revolutionary technology and cutting edge designs, these hair and body care products are the ultimate styling tools for you to take control of your style and discover a new you.