DATE by DDB Santiago for Philips

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Industry Hygiene & Personal Care Products
Media Radio
Market Chile
Agency DDB Santiago
Director Alejandro Caco Lyon
Creative Director Francisco De La Maza, Eddy Fernandez - Tomás Garin
Account Supervisor Andrés Morales
Production Productora Musical Clio
Released August 2010

Credits & Description

Category: Cosmetics & Beauty, Toiletries
Advertiser: PHILIPS
Product/Service: GROOMING RAZOR
Agency: DDB CHILE
Creative Director: Eddy Fernández/Francisco de la Maza
Scriptwriter: Simón Subercaseaux/Eddy Fernández/Francisco de la Maza/Yerko Zambra
Agency Producer: Ricardo Jara
Account Supervisor: Andrés Morales
Advertiser's Supervisor: Alejandra Ravera
Production Company: PRODUCTORA MUSICAL CLIO, Santiago, CHILE
Director: Alejandro Lyon
Sound Studio: Clio
Sound Engineer: Jhon
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CHILE, Santiago, CHILE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car passing MVO: It’s been about 10 seconds of deafening silence, feels like 2 hours. The vibe’s not the best. But why? Is there no communication in this car? Was it what I said at the restaurant? But it’s true... Astromelias are the flowers that best define me as a person. If we’re going to take this further, she better accept the way I am. Will this go further? Is it too early to think about that? What time is it? SFX: Dog barking MVO: Did I leave food for Simon? He’s too fat for me to worry about that. I need to pay someone to walk him more often. Should I put on some music? Is she gonna like what I have? Although I don’t like it. SFX: Music MVO: Where’s that coming from? FVO: What are you thinking of? MVO: Your legs. You. Did I just say that? Or did I only think it? Was I speaking? Did she hear me? SFX: Music ANN1: Your head plays tricks on you. It’s time to get even. New Phillips Grooming razor, 9 accessories so you can create all kinds of trims for your hair and your beard. ANN2: Phillips. Senses simplicity.

Full script of the ad in the original language
SFX: Pasa un auto MVO: Llevamos 10 segundos callados, parecen 2 horas. La vibra no es la mejor. Pero por qué? Acaso no hay comunicación en este auto? ¿Habrá sido lo que dije en el restorán? Pero es verdad... las astromélidas son las flores que me definen como persona. Y si esto va a pasar a mayores... debería aceptarme como soy. ¿Pasará a mayores? ¿Será muy temprano para pensar en eso? ¿Que hora es? SFX: Un perro que ladra MVO: ¿Le dejé comida a Simón? Con lo gordo que está para que me preocupo. Tengo que pagarle a alguien para que lo saque a pasear. Pongo música? Le gustará la que tengo? Si no me gusta ni a mí. SFX: Música MVO: De dónde es esa música? FVO: En qué estás pensando? MVO: En tus piernas. En ti. Dije eso? O sólo lo pensé Estaba hablando? Me habrá escuchado? SFX: Música ANN1: Tu cabeza juega contigo, es hora de que juegues con tu cabeza. Nueva afeitadora Grooming de Phillips, 9 accesorios para que puedas diseñar tus diferentes corte de pelo y barba. ANN2: Phillips. Senses simplicity.

Brief Explanation
Philips Male Grooming products are designed specifically for men who care about their own appearance. Using revolutionary technology and cutting edge designs, these hair and body care products are the ultimate styling tools for you to take control of your style and discover a new you.