MARATHON by DDB Santiago for Philips

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MARATHON

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Industry Hygiene & Personal Care Products
Media Radio
Market Chile
Agency DDB Santiago
Director Alejandro Caco Lyon
Creative Director Francisco De La Maza, Eddy Fernandez - Tomás Garin
Account Supervisor Andrés Morales
Production Productora Musical Clio
Released August 2010

Credits & Description

Category: Cosmetics & Beauty, Toiletries
Advertiser: PHILIPS
Product/Service: GROOMING RAZOR
Agency: DDB CHILE
Creative Director: Eddy Fernández/Francisco de la Maza
Scriptwriter: Simón Subercaseaux/Eddy Fernández/Francisco de la Maza/Yerko Zambra
Agency Producer: Ricardo Jara
Account Supervisor: Andrés Morales
Advertiser's Supervisor: Alejandra Ravera
Production Company: PRODUCTORA MUSICAL CLIO, Santiago, CHILE
Director: Alejandro Lyon
Sound Studio: Clio
Sound Engineer: Jhon
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CHILE, Santiago, CHILE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Footsteps MVO1: This marathon will be the last one, I swear. Did I lock the door? How much longer ‘til they give us some water? I don’t even know why I signed up for this. I could be sipping a Bloody Mary and trimming my orange trees. This year I want my oranges to be the most tart ever. I’m not sure this is really good for me. My doc says it is. But what else would he say, he’s a doctor. If it’s good for me, why do I feel so bad? MVO2: Go daddy! MVO1: Was that for me? Anyway, where was I? Oh, I was eating his dust. SFX: Footsteps become faster MVO1: Nope. He’s eating mine. That’s it, I’m retiring, but I’m leaving at the top. I’m coming in first on this one. SFX: Footsteps slowing down MVO1: Who am I kidding? SFX: Music ANN1: Your head plays tricks on you? It’s time to get even. New Phillips Grooming razor. 9 accessories, so you can create all kinds of trims for your hair and your beard. ANN2: Phillips. Senses simplicity.

Full script of the ad in the original language
SFX: Pasos MVO1: Esta maratón va a ser la última, lo juro. ¿Dejé la puerta con llave? ¿Cuánto faltará para que nos den agua? No se para qué me inscribí en esto. Podría estar con un Bloody Mary podando mis naranjos. Quiero que este año esas naranjas estén más ácidas que nunca. No estoy seguro de que esto haga bien. Mi doctor dice que si. Pero que va a decir mi doctor, si es doctor. Si hace bien ¿por qué me siento tan mal? MVO2: Daale tatita! MVO1: Habrá sido a mi? Bueno, ¿en que estaba? Ah! lo persigo a él. SFX: Pasos que aceleran MVO1: No. el me persigue a mi. Ya está, me retiro, pero me retiro en la Gloria... esta la gano. SFX: Pasos que bajan el ritmo MVO1: Por qué me miento? SFX: Musica ANN1: Tu cabeza juega contigo, es hora de que juegues con tu cabeza. Nueva afeitadora Grooming de Phillips, 9 accesorios para que puedas diseñar tus diferentes corte de pelo y barba. ANN2: Phillips. Senses simplicity.

Brief Explanation
Philips Male Grooming products are designed specifically for men who care about their own appearance. Using revolutionary technology and cutting edge designs, these hair and body care products are the ultimate styling tools for you to take control of your style and discover a new you.