LES PAUL by OpusMúltipla for Di Castelli's

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LES PAUL

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Industry Shows, Events & Festivals
Media Radio
Market Brazil
Agency OpusMúltipla
Creative Director Renato Cavalher, Denilson Pucci
Account Supervisor Sandro Pimentel
Production Twist & Shout
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: DI CASTELLI'S
Product/Service: GUITAR MANUFACTURER
Agency: OPUSMÚLTIPLA
Executive Creative Director: Renato Cavalher
Creative Director: Renato Cavalher/Denilson Pucci
Scriptwriter: Fábio Biscaia
Agency Producer: Edson Perin
Account Manager: Sandro Pimentel
Account Supervisor: Sandro Pimentel
Advertiser's Supervisor: Tom Castelli
Production Company: TWIST & SHOUT, Curitiba, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OPUSMÚLTIPLA, Curitiba, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Chopin’s Funeral March, played on electric guitar ANN: Rest in peace Les Paul. If noise allows. A tribute of Castelli Guitars and Rock Radio to one of the fathers of the electric guitar.

Full script of the ad in the original language
SFX: Chopin’s Funeral March, played on electric guitar ANN: Descanse em paz Les Paul, se o barulho permitir. Uma homenagem das Guitarras Castelli e da Rádio Rock a um dos pais da guitarra elétrica.

Brief Explanation
This spot is a Castelli Guitars homage to Les Paul, one of the creators of the electric guitar, who died in 2009. The spot was broadcasted the day after Les Paul’s death. The target public includes guitar players and rock music fans.