Hahn Radio SLAB by Clemenger BBDO Sydney

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Industry Beers and Ciders
Media Radio
Market Australia
Agency Clemenger BBDO Sydney
Creative Director Danny Searle
Account Supervisor Lizz Cory
Released March 2004

Credits & Description

Creative Director: Danny Searle
Scriptwriter: Ian Watson/Scott Walker/Cameron Hoelter
Account Supervisor: Lizz Cory

Script in English

VO: OK try this one smart guy. How many beers are in a slab? You’re too slow - if you have to think about things like that, life’s going to pass you by - wow did you see her????

OK so how many beers are in a dozen?

Still too slow - I asked that question three seconds ago.

But if I was to ask you how many beers are in a Hahn Premium Light Ten Pack – damn right the answer’s ten - it’s too easy and that’s the point.

The Hahn Premium Light Ten Pack.

We’ve taken out all the mind numbing, time wasting thinking involved in buying beer.

Because we at Hahn believe that thinking time is drinking time.