STATIC by CHI & Partners London for Argos

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STATIC

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Industry Department Stores & Shopping Malls
Media Radio
Market United Kingdom
Agency CHI & Partners London
Executive Creative Director Ewan Paterson
Account Supervisor Jo Clays
Production Scramble
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: ARGOS
Product/Service: HALF PRICE GARDEN FURNITURE
Agency: CHI & PARTNERS
Executive Creative Director: Ewan Paterson
Scriptwriter: Matt Collier/Wayne Robinson
Agency Producer: Ciaran Bennett
Account Manager: Brendon McLean
Account Supervisor: Jo Clays
Advertiser's Supervisor: Nicola Brown
Production Company: SCRAMBLE, London, UNITED KINGDOM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CHI & PARTNERS, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Waves crashing against the shore ANN: Looking for ways to live for less? Transport yourself to an idyllic foreign beach. Simply set your radio to static, and turn the volume up... and down. Up... and down. Alternatively, relax in the comfort of your own garden with up to half price off garden furniture at Argos, this weekend. Argos. Helping you live for less.

Brief Explanation
Our brief from Argos was to drive seasonal sales for the Whitsun bank holiday, particularly in outdoor furniture, as summer approaches. Creatively, the strategy was brought to life by showing ridiculous ways that consumers could ‘live for less’ (for example, by cutting the kids hair at home using a bowl, instead of going to the hairdressers), then suggesting that they come to Argos instead. In order to make these adverts as compelling as possible, we based our ridiculous situations around consumer insights that we know are relevant to our customers, e.g. dining in at home rather than eating out.