Hapag-lloyd Express Radio DESTINATION by Scholz & Friends Berlin

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DESTINATION

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Industry Airlines
Media Radio
Market Germany
Agency Scholz & Friends Berlin
Creative Director Matthias Spaetgens, Jan Leube
Account Supervisor Katrin Seegers, Vera Hofmann, Wolfgang Schlutter
Released November 2005

Credits & Description

Advertising Agency: SCHOLZ & FRIENDS, GERMANY, Berlin
Creative Director: Matthias Spaetgens/Jan Leube
Scriptwriter: Stuart Kummer
Account Supervisor: Katrin Seegers/Wolfgang Schlutter/Vera Hofmann
Advertiser's Supervisor: Theresa Rasche
Sound Engineer: Stephan Moritz


Script in English

SFX: Doorbell (spoken by a little girl)

FVO: Hey Milan, how are ya?

MVO: Hi Paris. I've got a little Hanover from last night. A little too much Porto, I guess. I was seeing everything Dublin.

FVO: You should have some Sardinias then.

MVO: Don’t be Sicily. But I've got some good Newcastles concerning our trip. I Manchestered to
Book a flight to Germany with HLX as well.

FVO: How Venice! So I don`t need to go Cologne and both of us will Berlin Munich soon?

MVO: FanTuscany!

ANN: And where do you want to go to? HLX will bring you to more than 30 destinations throughout Europe from 19,99 €. Just book at hlx.com

SFX: Sound logo

FVO: Well then, Bilbao!



Script in Orginal Language

SFX: Quietsch, brems (gesprochen)

FVO: Toskana nicht wahr sein.

MVO: Manchester. Schön, dass wir uns wieder Marseillen.

FVO: Du, ich Valencia in Spanien.

MVO: Echt? Ich war noch Nizza.

FVO: Stuttgart hier noch länger Rom zu hängen, Köln wir doch zusammen hinfliegen.

MVO: Logo, für so Venedig Geld. Da kann man sich echt nicht beKlagenfurt.

ANN: Wo soll’s denn hingehen? Hapag-Lloyd Express fliegt sie in die 23 schönsten Städte
Europas. Ab Köln, Hannover oder Stuttgart. Buchen sie jetzt unter hlx.com.

SFX: Sound logo

FVO: Also dann, Biskaya.



Brief Explanation

In this case we didn't translate the spot word by word because it is important to understand the idea which is to interlace several HLX destinations into a dialog.