Harley-Davidson: Riding North by 303Lowe Sydney for Harley-Davidson

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Industry Motorcycles
Media Radio
Market Australia
Agency 303Lowe Sydney
Executive Creative Director Simon Langley
Copywriter Ben Gartland
Released March 2011

Awards

London International Awards 2011
Radio Automotive Bronze
Radio Campaign Bronze

Credits & Description

Harley-Davidson Australia
"Riding North"
Credits
Corporate Name of Client: Harley-Davidson Australia
Client Account Director: Adam Wright
Agency Account Directors: Matt Clarke/Brodie Neader
Agency: 303Lowe, Sydney
Executive Creative Director: Simon Langley
Copywriter: Ben Gartland
Agency Producer: Lucy Trengove
Sound Design Company: Stellar Sound, Sydney
Sound Designer: Brad Powers
Voice-over: Adam Witby

Basic description of the project:
To coincide with the launch of the new Harley Backline, we created a radio campaign designed to encourage the audience to simply take a test ride and discover what their life could be like on the back of a new Harley. Riding a Harley is unlike any other mode of transport. As soon as you’re on one you feel the spirit of independence and freedom. These spots bring that truth to life.

The Radio ad titled Harley-Davidson: Riding North was done by 303Lowe Sydney advertising agency for Harley-Davidson in Australia. It was released in Mar 2011.