Harmony Radio Disclaimer [spanish] by FCB Lisbon

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Disclaimer [spanish]

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Industry Contraceptives & Pregnancy Tests
Media Radio
Market Portugal
Agency FCB Lisbon
Executive Creative Director Edson Athayde
Creative Director Victor Afonso
Art Director Eduardo Tavares
Copywriter Victor Afonso
Production Jamute Audio
Released January 2017

Awards

El Ojo Festival 2017
Radio Artículos de Higiene Personal, Belleza, Medicinales y Farmacéuticos Bronce

Credits & Description

A warning for those who are not ready yet to become parents. Radio spot from FCB Lisbon for Beiersdorf
Media: Radio
Category: Pharmaceutical & medical
Client: Beiersdorf/ Harmony
Agency: FCB Lisbon
Production: Jamute
Country: Portugal
Executive Creative Director: Edson Athayde
Creative Director: Victor Afonso
Art Director: Eduardo Tavares
Copywriter: Victor Afonso
Agency Producer: César Monteiro
Account Executive: Sónia Gonçalves
Co-production: O Menino Grava
Synopsis:
A warning for those who are not ready yet to become parents.
Entry Summary:
There’s an epidemic on air in Portugal: disclaimers. They’ve taken bank ads, car ads and, even worse, pharmaceutical ads. With this radio spot we aimed for something different: to use the disclaimer to tell our story, not to kill it.