CHAOS by Eardrum, Meerkats for Hbf

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CHAOS

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Industry Insurance
Media Radio
Market Australia
Agency Eardrum
Producer Ralph Van Dijk
Agency Meerkats
Creative Director Mike Edmonds
Account Supervisor Jim Groves
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: HBF
Product/Service: HEALTH INSURANCE
Agency: MEERKATS
Creative Director: Mike Edmonds
Scriptwriter: Kurt Beaudoin
Agency Producer: Sam Rees/Brooke Marshall
Account Manager: Claire Wilkinson/Britt Oddy
Account Supervisor: Jim Groves
Advertiser's Supervisor: John Lecras
Production Company: EARDRUM, Sydney, AUSTRALIA
Director: Ralph van Dijk
Producer: Ralph van Dijk
Sound Studio: Sound Reservoir
Sound Engineer: Paul Taylor
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MEERKATS , Perth, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Children screaming and playing ANN: When you’re a mother, the sound you hear most often could only be described as chaos. It’s with you in the house. It follows you in the car. It seems to be waiting for you wherever you go. Sometimes the chaos is even louder in those places. Then, of course it jumps back in the car to ride home with you. And it always seems to beat you to the door. But every mother knows the sound of chaos is actually a good sound. SFX: Loud bang SFX: Silence ANN: It’s when you hear nothing that you worry. SFX: Child laughing ANN: Your health is all that matters. HBF.

Brief Explanation
In Australia, the private health industry has recently been deregulated and many new competitors are coming into the market with cheap offers. HBF is the market leader and wants to remind people to examine their priorities in life.