SOUND OF NOTHING by Eardrum, Meerkats for Hbf

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SOUND OF NOTHING

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Industry Insurance
Media Radio
Market Australia
Agency Eardrum
Producer Ralph Van Dijk
Agency Meerkats
Creative Director Mike Edmonds
Account Supervisor Jim Groves
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: HBF
Product/Service: HEALTH INSURANCE
Agency: MEERKATS
Creative Director: Mike Edmonds
Scriptwriter: Kurt Beaudoin
Agency Producer: Sam Rees/Brooke Marshall
Account Manager: Claire Wilkinson/Britt Oddy
Account Supervisor: Jim Groves
Advertiser's Supervisor: John Lecras
Production Company: EARDRUM, Sydney, AUSTRALIA
Director: Ralph van Dijk
Producer: Ralph van Dijk
Sound Studio: Sound Reservoir
Sound Engineer: Paul Taylor
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MEERKATS , Perth, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car being parked; footsteps MVO: It used to be that after a busy day of meetings and phone calls and more meetings, all you wanted to hear when you walked through the front door was, silence. You even talked about it with her. You called it your ‘transition time’. A pleasant little break in your day between your work commute and your home-life where you could just relax. Not have to hold a conversation. Not have to be a good listener. Just enjoy the sound of nothing. SFX: Door opening MVO: But then she got sick. SFX: Keys rattle MVO: And now the thing you hate most when you come home is... hearing the sound of nothing. Your health is all that matters. HBF.

Brief Explanation
In Australia the private health industry has recently been deregulated and many new competitors are coming into the market with cheap offers. HBF is the market leader and wants to remind people to examine their priorities in life.