YOUR PASSENGER by Eardrum, Meerkats for Hbf

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YOUR PASSENGER

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Industry Insurance
Media Radio
Market Australia
Agency Eardrum
Producer Ralph Van Dijk
Agency Meerkats
Creative Director Mike Edmonds
Account Supervisor Jim Groves
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: HBF
Product/Service: HEALTH INSURANCE
Agency: MEERKATS
Creative Director: Mike Edmonds
Scriptwriter: Kurt Beaudoin
Agency Producer: Sam Rees/Brooke Marshall
Account Manager: Claire Wilkinson/Britt Oddy
Account Supervisor: Jim Groves
Advertiser's Supervisor: John Lecras
Production Company: EARDRUM, Sydney, AUSTRALIA
Director: Ralph van Dijk
Producer: Ralph van Dijk
Sound Studio: Sound Reservoir
Sound Engineer: Paul Taylor
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MEERKATS , Perth, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car ambience FVO: Every time you drive, he's sitting there next to you. SFX: Drumming of fingers FVO: He does that tapping thing with his fingers. SFX: Air conditioning increases FVO: He adjusts the air con. SFX: Radio station being changed FVO: He switches the radio to his station. FVO: He criticises your driving. MVO: (Mumbles criticism) FVO: He turns the radio up. SFX: Background music gets louder, MVO sings along FVO: And he's always getting the words wrong. But ever since you brought him home from the hospital, you don’t notice any of it. SFX: Silence FVO: Your health is all that matters. HBF.

Brief Explanation
In Australia the private health industry has recently been deregulated and many new competitors are coming into the market with cheap offers. HBF is the market leader and wants to remind people to examine their priorities in life.