STATISTIC SPENCER by Saatchi & Saatchi New York for Head & Shoulders

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Industry Cosmetics & beauty products, Shampoos
Media Radio
Market United States
Agency Saatchi & Saatchi New York
Executive Creative Director Tony Granger
Creative Director Ícaro Dória, Paula Dombrow
Account Supervisor Tara Allerton
Released February 2008

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Executive Creative Director: Tony Granger
Creative Director: Paula Dombrow/Icaro Doria
Scriptwriter: Aryan Aminzadeh/Kristin Graham/Julia Neumann/Michael Schachtner
Agency Producer: Eric Korte
Account Supervisor: Tara Allerton
Sound Engineer: Rick Oakley

Script in English

MVO: I once had dandruff that covered 8-9% of my scalp. 4 out of 5 girls I dated noticed my flakes within an average of 2.3 days.

After some evaluation in a 10 times magnification mirror, I came to the conclusion that this matter required resolution. I purchased a 14.2 fluid ounce bottle of Head and Shoulders Pyrithione Zinc Dandruff Shampoo.

I washed my hair daily for 72 seconds with an 18-milliliter application of Head and Shoulders. Then I’d rise, and repeat. Then I’d rinse, and repeat. Then I’d rinse.

My scalp is now exponentially healthier. If I were to ask a woman at random out on a date, there’s a 51.8% chance she would respond affirmatively. Ah, give or take a 2% margin of error.

ANN: You got bigger problems than dandruff. This message brought to you by Head and Shoulders