BUILT-IN WARDROBE by DDB Auckland for National Foundation For The Deaf

BUILT-IN WARDROBE

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Industry Public Safety, Health & Hygiene
Media Radio
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Creative Director Regan Grafton
Account Supervisor Scott Wallace
Production Liquid Studios
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: THE NATIONAL FOUNDATION FOR THE DEAF
Product/Service: HEARING PROTECTION AWARENESS
Agency: DDB NEW ZEALAND
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Scriptwriter: Joe Hawkins/David Brady
Agency Producer: Kim Baldwinson
Account Manager: Sarah Burilin
Account Supervisor: Scott Wallace
Advertiser's Supervisor: Louise Carroll
Production Company: LIQUID STUDIOS, Auckland, NEW ZEALAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: How to make a built-in wardrobe. The first step is to measure the height width and depth of the area and use a table saw or circular saw to cut each piece of your timber frame, MDF outer panels, shelving and clothes hanging rod to size and use a router to make rounded edges on the panels you’ll be using as the doors and route space on the internal door frame for the recessed hinges then if you have concrete walls use a hammer drill to attach your internal frame otherwise use a standard power drill if fixing to a timber framed wall and use the same drill to attach the hinges to the doors, internal brackets, shelf mounting brackets and door handles and for that special touch use your table saw to cut thin lengths of MDF for door panel ornamentation and a jigsaw to add ventilation channels and a belt sander to smooth any rough edges and there you have it. ANN: Got that? Hope so, because without hearing protection you have as little as 30 seconds to use power tools before risking permanent hearing damage. For more information visit nfd.org.nz

Brief Explanation
To coincide with Noise Awareness Day, New Zealand’s National Foundation for the Deaf wanted to tell home-handymen and Do-It-Yourselfers about the danger of using power tools without wearing hearing protection. Power tools can emit up to 115 decibels of noise, so you have as little as 30-seconds to operate them before risking permanent hearing damage. To illustrate this fact, we condensed the step-by-step instructions to three popular DIY jobs into the space of 30-seconds – the time you have to complete the job if you’re not wearing protection.