GO KART by DDB Auckland for National Foundation For The Deaf

GO KART

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Industry Public Safety, Health & Hygiene
Media Radio
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Creative Director Regan Grafton
Account Supervisor Scott Wallace
Production Liquid Studios
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: THE NATIONAL FOUNDATION FOR THE DEAF
Product/Service: HEARING PROTECTION AWARENESS
Agency: DDB NEW ZEALAND
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Scriptwriter: Joe Hawkins/David Brady
Agency Producer: Kim Baldwinson
Account Manager: Sarah Burilin
Account Supervisor: Scott Wallace
Advertiser's Supervisor: Louise Carroll
Production Company: LIQUID STUDIOS, Auckland, NEW ZEALAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: How to build a Kid’s Go Kart. Begin by using a circular saw or table saw to cut your wooden chassis and axle boards to length remembering to use an electric plain to remove any rough edges and a jigsaw to shape the curved front of your cart then mark the centre of your axle boards and use a power drill to screw the rear axle board to the chassis and drill holes through the centre of your front axle board and front chassis then connect the two with a bolt separated by washers and drill two holes at either end of the front axle for your rope steering handle and drill a hole into the centre of the side of each axle and attach your axle rods which you should cut to length using a sabre saw with a hack saw attachment, connect the wheels then drill holes through a plastic seat and screw it to the blocks and use a belt sander or orbital sander to smooth any rough edges or surfaces and you’re ready to race. ANN: Got that? Hope so, because without hearing protection you have as little as 30 seconds to use power tools before risking permanent hearing damage. For more information visit nfd.org.nz

Brief Explanation
To coincide with Noise Awareness Day, New Zealand’s National Foundation for the Deaf wanted to tell home-handymen and Do-It-Yourselfers about the danger of using power tools without wearing hearing protection. Power tools can emit up to 115 decibels of noise, so you have as little as 30-seconds to operate them before risking permanent hearing damage. To illustrate this fact, we condensed the step-by-step instructions to three popular DIY jobs into the space of 30-seconds – the time you have to complete the job if you’re not wearing protection.