NIRVANA by DDB Auckland for National Foundation For The Deaf

NIRVANA

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Industry Public Safety, Health & Hygiene
Media Radio
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Creative Director Regan Grafton
Account Supervisor Brad Armstrong
Production Liquid Studios
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: THE NATIONAL FOUNDATION FOR THE DEAF
Product/Service: HEARING PROTECTION AWARENESS
Agency: DDB NEW ZEALAND
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Scriptwriter: Joe Hawkins/David Brady
Account Manager: Sarah Burilin
Account Supervisor: Brad Armstrong
Advertiser's Supervisor: Stewart Forsyth
Production Company: LIQUID STUDIOS, Auckland, NEW ZEALAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Chang a chang ajicky chan channa Jang a jang jicky jicky chan channa Chang a chang ajicky chan channa Badup budadup budadup budowwww Ran ga rang jicky jicky jang jang Jicka Jan ga jang jicky jicky jan janna Ran ga jang jicky jicky jang janga Jan ga jang jicky jicky jan janna Ran ga jang jicky jicky jang janga Jan ga jang jicky jicky jan janna Ran ga jang jicky jicky jang janga... ANN: Smells like Teen Spirit, by Nirvana. Music’s not the same when it’s written in subtitles. Protect your hearing and visit saveyourhearing.org.nz

Brief Explanation
In this spot, the voiceover reads the 'subtitles' in a very dry, monotone manner, to highlight the stark difference between listening to a song and reading a song’s subtitle.