TREE HOUSE by DDB Auckland for National Foundation For The Deaf

TREE HOUSE

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Industry Public Safety, Health & Hygiene
Media Radio
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Creative Director Regan Grafton
Account Supervisor Scott Wallace
Production Liquid Studios
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: THE NATIONAL FOUNDATION FOR THE DEAF
Product/Service: HEARING PROTECTION AWARENESS
Agency: DDB NEW ZEALAND
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Scriptwriter: Joe Hawkins/David Brady
Agency Producer: Kim Baldwinson
Account Manager: Sarah Burilin
Account Supervisor: Scott Wallace
Advertiser's Supervisor: Louise Carroll
Production Company: LIQUID STUDIOS, Auckland, NEW ZEALAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: How to build a tree house. Firstly, select a suitable tree and use a line trimmer to clear the immediate area around the base where you’ll climb then determine a practical position within the tree for the tree house and use a chainsaw to remove any intruding or overhanging branches before using a circular saw or table saw to cut your desired timber to the correct lengths then use a belt sander to smooth any rough edges or surfaces in the case of your floor timber and a router to shape any exterior edges and corners before using a power drill to attach the floor frame to the tree, the upright frame to the floor frame and your footholds to the trunk then grab a nail gun to attach the timber to create your walls, window frame, sill and roof timber and use a jigsaw or sabre saw to cut a piece of ply to use as a door and use your power drill to attach hinges to the door and door frame and ding dong a tree house. ANN: Got that? Hope so, because without hearing protection you have as little as 30 seconds to use power tools before risking permanent hearing damage. For more information visit nfd.org.nz

Brief Explanation
To coincide with Noise Awareness Day, New Zealand’s National Foundation for the Deaf wanted to tell home-handymen and Do-It-Yourselfers about the danger of using power tools without wearing hearing protection. Power tools can emit up to 115 decibels of noise, so you have as little as 30-seconds to operate them before risking permanent hearing damage. To illustrate this fact, we condensed the step-by-step instructions to three popular DIY jobs into the space of 30-seconds – the time you have to complete the job if you’re not wearing protection.