Granville Island Brewery Radio BEAT POET by Saatchi & Saatchi Toronto

BEAT POET

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Industry Beers and Ciders
Media Radio
Market Canada
Agency Saatchi & Saatchi Toronto
Director Tracy Sullivan
Creative Director Bill Downie
Account Supervisor Doug Devlin
Released July 2004

Credits & Description

Advertising Agency: SAATCHI & SAATCHI DRUM, CANADA, CANADA
Creative Director: Bill Downie
Scriptwriter: Matt Pesklewis
Agency Producer: Robert Clements
Account Supervisor: Doug Devlin
Director: Tracy Sullivan (Art Director)
Sound Engineer: GGRP


Script in English

ANNCR: At Granville Island Brewing we’re so excited at the release of our new German Hefeweizen that we’ve hired a German Beat poet to perform in bars around Vancouver.

(BONGO DRUMS, FOLLOWED BY THE SNAPPING OF FINGERS)

POET: A camel it walks in the desert, thirsty it dreams of beer, a good beer Hefeweizen, He-fe-wei-zen.

(SNAPPING OF FINGERS)

POET: Shhhhhhh. Hefeweizen.

(BONGO DRUMS OUT)

ANNCR: Okay. At Granville Island Brewing our best ideas go into the bottle.