Granville Island Brewery Radio CHEERLEADERS by Saatchi & Saatchi Toronto

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CHEERLEADERS

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Industry Beers and Ciders
Media Radio
Market Canada
Agency Saatchi & Saatchi Toronto
Director Tracy Sullivan
Creative Director Bill Downie
Account Supervisor Doug Devlin
Released July 2004

Credits & Description

Advertising Agency: SAATCHI & SAATCHI DRUM, CANADA, CANADA
Creative Director: Bill Downie
Scriptwriter: Matt Pesklewis
Agency Producer: Robert Clements
Account Supervisor: Doug Devlin
Director: Tracy Sullivan (Art Director)
Sound Engineer: GGRP


Script in English

ANNC: At Granville Island Brewing we’re so excited at the release of our new German Hefeweizen that we’ve hired a German Cheerleading squad to spread the word.

HEAD: Achtung!

(A RIDER’S CROP IS SLAPPED ON THE TABLE)

HEAD: Give me hayfuh!

SQUAD: (like an army platoon in unison, quick, forceful) Hayfuh!

HEAD: Give me vyzen!

SQUAD: Vyzen!

HEAD: Vat’s that shpell?

SQUAD: Hefeweizen!

HEAD: Vat’s that shpell?

SQUAD: Hefeweizen!

HEAD: Vone more time!

SQUAD: Hefeweizen!

HEAD: Jawohl!

SQUAD: Jawohl!

ANNC: Okay. At Granville Island Brewing our best ideas go into the bottle.