Heineken Radio ATLANTA by Publicis Kaplan Thaler New York

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ATLANTA

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Industry Beers and Ciders
Media Radio
Market United States
Agency Publicis Kaplan Thaler New York
Creative Director Ted Royer
Released August 2005

Credits & Description

Advertising Agency: PUBLICIS NEW YORK, USA, New York
Creative Director: Ted Royer
Scriptwriter: Jeff Yonteff
Agency Producer: Thomas Beug


Script in English

MVO1: From people to beer, Atlanta's a city of imports. And as you may know Heineken is imported to Atlanta from Amsterdam. But as it turns out Amsterdam has been importing a little bit of Alanta as well.

SFX: The sounds of the streets of Amsterdam segue to inside a café.

MVO3: Johannes, those clogs are crunk, yo.

MVO2: Ya.

MVO3: What are ya’ll up to, Playa?

MVO2: I just returned from my trip to Atlanta and now I’m chilling back here in
Amsterdam, you know, The A.M.S.

MVO3: You are living very large in the dirty, dirty Northwest of the Netherlands.

MVO2: Ya. I just tricked out my bicycle as well. 12 inch rims, Matthias.

MVO3: Spinners?

MVO2: Ya.

MVO3: Have you noticed that Kaatje van Buren has been looking off the heezy fa- sheezy
as of late?

MVO2: Ya. Fa-sheezy.

FVO: Pardon me, may I take all ya’lls order?

MVO3: I’ll have the breaded cod…scattered, smothered and covered. And two Heinekens.

MVO1: From Amsterdam to Atlanta. Heineken, it’s all about the beer.

OFF: Heineken lager beer. Heineken USA incorporated, White Planes New York. Visit
enjoyheinekenresponsibly.com


Brief Explanation

This radio spot was one of two Heineken spots that aired in specific regional American markets
to illustrate Heineken's relationship with that city. This spot aired in the Southern American city,
Atlanta, Georgia, and the Dutch characters in it are speaking with very precise Atlanta hip-hop
slang terms. For instance, Atlanta is commonly referred to as "The A.T.L." and "scattered,
smothered and covered" is a common way to order breakfast food. The South is also called “The Dirty South" or simply, "The Dirty Dirty."