Heineken Radio BALTIMORE by Publicis Kaplan Thaler New York

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Industry Beers and Ciders
Media Radio
Market United States
Agency Publicis Kaplan Thaler New York
Creative Director Ted Royer
Released August 2005

Credits & Description

Advertising Agency: PUBLICIS NEW YORK, USA, New York
Creative Director: Ted Royer
Scriptwriter: Jeff Yonteff
Agency Producer: Thomas Beug

Script in English

MVO1: Over 6 million cases of Heineken are imported directly to Baltimore every year, but it just so happens that a little bit of Baltimore has been exported back to Amsterdam.

SFX: The sounds of the streets of Amsterdam segue to inside a café.

MVO2: Hallo Willem

MVO3: Hey Freerk.

MVO2: What are you doing?

MVO3: Just having some cheese and frikandel and crabs.

SFX: Sound of mallets smacking the table & newspaper rustling.

MVO2: Ya, hon. And a few Heinekens, hon. I understand your trip to Baltimore in the States was enjoyable.

MVO3: Ya, hon.

MVO2: Ya, ya…May I join you here?

MVO3: Ya. Gettin’ ready to watch some football, hon.

MVO2: Rotterdam versus Amsterdam?

MVO3: No, the purple and black attack, hon.

MVO2: What time is it?!

MVO3: Game time!

MVO2: What time is it?!

MVO3: Game time!

MVO2: Are my dawgs in the house?!!

MVO3: Woo-Woo-Woo-Woo!!!!

MVO2: Are my dawgs in the house?!!

MVO3: Woo-Woo-Woo-Woo!!!!

MVO1: From Amsterdam to Baltimore. Heineken, it’s all about the beer.

ANN: Heineken lager beer. Heineken USA incorporated, White Planes New York. Visit

Brief Explanation

This radio spot was one of two Heineken spots that aired in specific regional American markets
to illustrate Heineken's relationship with that city. This spot aired in the Mid-Atlantic City,
Baltimore, Maryland and the Dutch characters in it are speaking with very precise Baltimore
slang terms as well as eating crabs, a Baltimore delicacy. They are constantly calling each other
"hon" which is very common in Baltimore and the football cheer and dog-barking noises is the
rallying cry of the local football team, the Baltimore Ravens, also known as "The Purple and
Black attack."