Heineken Radio GROCERY STORE by Publicis Kaplan Thaler New York

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Industry Beers and Ciders
Media Radio
Market United States
Agency Publicis Kaplan Thaler New York
Creative Director Ken Ratcliffe, Ted Royer
Released November 2005

Credits & Description

Advertising Agency: PUBLICIS NEW YORK, USA, New York
Creative Director: Ted Royer/Ken Ratcliffe
Scriptwriter: Geoff Bentz/Jeff Yonteff
Agency Producer: Lisa Sciarrillo
Sound Engineer: Corey Bauman

Script in English

SFX: Background grocery store sounds. Holiday Music.

FVO: Honey? Cranberry Sauce, what aisle?

MVO: Four. Careful, don’t run into the PSA.

FVO: The what?

MVO: The Public Service Announcement.

PSA: A message from the makers of Heineken. This holiday season please…

FVO : Drink responsibly. We got it. Excuse us.

PSA: What’s the matter? You don’t need a very special public service announcement? I saw the Heineken in your cart.

FVO : We’re good thanks. Don’t drink and drive. Enjoy Heineken responsibly.

PSA: Oh, ok. What about. Remember, respect the legal age and…

MVO: Don’t serve minors. Hey you know what we really need? A bottle opener. Where can I find that?

FVO: Oh yeah

PSA: I don’t know. Look, can I at least inform you on the importance of moderation?

FVO : You mean like, drink in moderation.

PSA: Right, well…thanks for acting responsibly and all.

FVO: Ok, awkward.

PSA: Attention shoppers. This message was brought to you from Heineken reminding you, this holiday season, drink respectfully. Please visit enjoyheinekenresponsibly.com. Heineken USA, White Plaines, New York.