Hellmann's Radio Food Pioneers: Tentacled Brain Sacs by Ogilvy & Mather London

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Food Pioneers: Tentacled Brain Sacs

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Industry Sauces
Media Radio
Market United Kingdom
Agency Ogilvy & Mather London
Creative Director Johnny Watters, Angus George
Art Director Joseph Paul
Copywriter Joanna Cassidy Osborne
Production Clear Cut Co.
Released November 2016


D&AD Awards 2018
Writing for Advertising Writing for Radio & Audio Wood Pencil

Credits & Description

Entrant: Ogilvy & Mather, London
Brand: Hellmanns
Corporate Name of Client: Hellmann's (Unilever)
Hellmann's Global Brand VP: Joanna Allen
Worldwide Managing Director - Unilever Laundry & Foods: Stephane Orhan
Agency Account Supervisor: Alex Canthal
Agency Account Director: Hannah Gage
Agency: Ogilvy & Mather, London
Global Chief Creative Officer: Dede Laurentino
Creative Directors: Angus George/Johnny Watters
Copywriter: Joanna Osborne
Art Director: Joseph Paul
Executive Agency Producer: Mike Kerry
Agency Producer: James Royce
Production Company: Clear Cut Sound, London
Audio Engineer: Chris Wrigglesworth
Artiste: Nigel Planer
Voice-Over: Nigel Planer
Hellmann's pays homage to the 'Food Pioneers'.
Every day, all over the world, people are eating squid. It’s so delicious. Especially crisp calamari straight from the grill dunked in mayo. Which is kind of surprising really, when you take a moment to think about how horrifying a raw squid actually looks. Which means the first person to ever eat a squid must have been a very brave soul indeed. And here, Hellmann’s is paying homage to that unsung food pioneer.