Reassessing by Grey Melbourne for Hello Sunday Morning

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Industry TV Channels/Radio Stations and Programmes, Against alcohol
Media Radio
Market Australia
Agency Grey Melbourne
Creative Michael Knox, Richard Lovell, Rohan Cooke, Laura Petruccelli
Account manager Samantha Huyer
Production Production Alley
Released March 2013

Credits & Description

Hello Sunday Morning is an organisation that encourages individuals to reassess their relationship with alcohol. Our idea was to highlight the negatives of drinking by searching the streets for the drunkest people, and getting them to read our radio ads for us.
Category: Public services & utilities
Client: Hello Sunday Morning
Production: Production Alley
Country: Australia
Executive Creative Director: Michael Knox
Creative: Richard Lovell
Creative: Rohan Cooke
Creative: Laura Petruccelli
Creative: Michael Knox
Sound Design: Rodney Lowe
Sound Design: Nic Buchanan
Agency Producer: Sandi Gracin
Account manager: Samantha Huyer