HEAR by DDB Manila for Motoitalia Philippines, Inc.

HEAR

Pin to Collection
Add a note
Industry Traffic safety
Media Radio
Market Philippines
Agency DDB Manila
Executive Creative Director Eugene U. Demata
Creative Director Louie Sotto, Jerry Hizon
Account Supervisor Ronald Barreiro
Production Soundesign
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: MOTOITALIA PHILIPPINES
Product/Service: HELMET USE FOR MOTORCYCLISTS
Agency: DDB DM9JAYMESYFU
Executive Creative Director: Eugene Demata
Creative Director: Jerry Hizon/Louie Sotto
Scriptwriter: Ej Galang/Miko Quiogue/Mark Ibaviosa
Agency Producer: Tanya Blay/Butch Tayao
Account Manager: Junette Laxamana/Isabel Prollamante
Account Supervisor: Ronald Barreiro
Production Company: SOUNDESIGN, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB DM9JAYMESYFU, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: News station theme MVO: In Metro news, professional basketball player Manuel Cruz was found dead along Roxas Boulevard due to serious head injuries suffered after his motorcycle crashed into a tree. An ambulance was quick to arrive, but there was little the paramedics could do to revive Cruz. In a related report, a courier on his way home died of brain haemorrhage after his scooter lost control and slammed into an oncoming sedan. He was rushed to a nearby hospital where doctors found critical damage to his skull. SFX: Helmet being put on; news report becomes muffled ANN: You can hear less of this simply by wearing a helmet. SFX: Click ANN: A message from Piaggio, Vespa and Gilera.